Don't bail out the Big 3 vs. We Must Bail Out the Big 3. What other way is there? How about making them submit bids for a bailout, and then only bailing out two of them? I got to admit, I'm intrigued, and would love to see the reaction of American culture to this sort of thing.
Right now, the frame is this: CEO's, wealthy investors & Unions vs. the American taxpayer. Since we see so much in terms of winners vs. losers, this frame is driving the public discourse. Right now, it is seen as a "people who don't work for money" vs. "people who do work for money."
But this would completely change in a bidding war, because then it would look like reality TV. "The Next Top 2 Detroit Automakers." People would follow it closely, have their favorites, and then chime in on the internet about which carmaker gets voted off the island. Congress could even bring in Donald Trump to the press conference, to berate each CEO and then yell "you're fired!!" at the loser.
How effective will it be? Who knows? We could only hope. But it sure would change the debate.